Insightful, inspiring tutorials – and a challenge to create your own product advertisement.
First, the disclaimer: this entry is not about promoting the business of promotion – the focus here is on creativity, practical effects, and craft, all at a technical standard set in a genre which happens to be “commercial art”. The takeaway from this collection of videos shouldn’t be “Now go out and sell something!”, but “How creative can you get with inanimate objects, and with whatever resources you may not even realise you have at your disposal?”
Indy Mogul‘s Ted is joined by commercial creator and regular guest Justin Jones to create a mock beer ad – and in the process, they offer a great insight into the details that create the commercial look. This one requires more equipment and crew, but the concepts apply to shoots of any size:
Austen has more videos sharing his tips & tricks for creating product videos – check them out in our roundup over here.
High-end video creator Parker Wallbeck offers behind-the-scenes look at a commercial using “only” two lights (note: boutique, specialist lights). While the focus of this video seems equipment-heavy, the principles themselves can be applied to a shoot on any level:
Shutterstock‘s “cheap and easy” still requires more equipment and resources than many of the examples above – but this video still offers valuable insight into techniques used for high-end product photography:
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