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Tag: promotional

Film School: Trailers Without ‘Real’ Footage

Clockwise from top left: Jaws (1975), Alien (1979), Fight Club (1999), Deadpool (2016)
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Promoting a movie by using imagery that isn’t actually in it.

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August 24, 2024 Film School

Film School: AI in Film Marketing

AI-generated marketing for 'Civil War' (2024) (critique by RestoreMiAmor)
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Lessons in promotional prompts.

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April 21, 2024 Film School

Film School: Welcome Home – Apple HomePod

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The “making of” is just as amazing as the finished product.

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March 25, 2018 Film School

Film School: Kenzo World

Kenzo World (2016)
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The unexpected fragrance ad, and how it was made.

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August 29, 2016 Film School

Film School: The Charming ‘Organelle’ Promo Video

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Planning & Personality: why we love this beautifully-made ad.

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January 20, 2016 Film School
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