Lessons from the horror smash – and its 26-year-old writer-director’s journey from YouTube to making box office history.
As a scaredy cat, my way of processing genuinely upsetting horror is to learn as much as I can about how it was done. So this entry is a grown-up’s version of, “You’re safe. See? It’s not real.” Fortunately, there’s plenty to unpack and learn from the cultural and box-office phenomenon that is Obsession.


The film showcases a masterful play on darkness and light, thematically and literally (does this movie channel the terrifying VHS noise-in-the-darkness effect for the clean digital era? Absolutely). Its horror is effective and timely, exploring themes of codependency, consent, abuse, and accountability. It’s made by prodigious young first-time feature writer-director-editor, with a pedigree in comedy skits on YouTube and TikTok – and you can feel that experience guiding every twist and fright throughout the symphonic dread. The film features a generational performance from its breakout star. There are more jump scares than the film’s otherwise perfectly-calibrated horror and humour warrant. Oh, and its success has prompted a larger conversation about the business of independent film-making. Let’s get into all of it.
That’s A Bad Idea
Coop & Curry, “a horrible comedy duo“, made their bones creating viral video comedy skits – and that well-honed sensibility powers Obsession:
Product of YouTube Film School
“YouTube Taught Me That a Modern Horror Audience is Actually Very Smart,” Obsession writer, director, and editor Curry Barker tells Phantasmag:
“Every single aspect of even composition is a tool that they used to use.” The film’s long takes, precise camera movements, and dynamic blocking aren’t exactly the ingredients for engagement and retention on social media. Simply referring to Curry Barker as a “YouTube film-maker” belies the classic cinema literacy he brings to Obsession (via Scene It):
Inde Navarrette
The phenomenal lead performance (fuck that supporting noise) frightened even its performer (via EW):
More Inde ♥️ #obsession pic.twitter.com/eHtKL5P8td
— Cytrus 🇦🇱⚡️ (@GoVoltron1) May 30, 2026
Curry Barker highlights a crucial element in Inde’s portrayal of pre-curse Nikki – and it speaks to the depth of their collaboration and his trust in her performance to carry the film:
One thing "Obsession" director Curry Barker didn't anticipate about Inde Navarette's performance 👀 pic.twitter.com/vG2xasBHDa
— CinemaBlend (@CinemaBlend) June 3, 2026
Behind the Scenes
Curry Barker reveals a dancer performed some of Nikki’s creepier physical movements in moments such as the flowers scene (via The Hollywood Reporter):
Some special effects were achieved primarily through makeup (and of course, that performance):
Old-fashioned rear projection (more on how they did this in our look at this classic film-making technique):
A new behind-the-scenes video of OBSESSION featuring Inde Navarrette. 📸 pic.twitter.com/0c2Eb2iftS
— EvanAC (@EvanAboutCinema) May 24, 2026
BTS of the pivotal car scene:
This BTS has no business being this entertaining. 😭🔥#Obsession #IndeNavarrette pic.twitter.com/3qQ8zvIQcq
— Om ✨ (@Girish__28) June 14, 2026
A word from the film’s props master:
Confession from the Property Master, Luke of #Obsession… I guess we will never know… pic.twitter.com/KivRJhOvk4
— kkeyy (@maximommy777) May 25, 2026
Marketing
Inspired, risky, and, given the success of the film, spot-on (via frothybax and Discussing Film):
… and what happens when you txt Nikki’s number (via tasiaari):
Spoilers
Alternate Ending (clipped from the longer interview, via Collider):
OBSESSION almost had a much darker ending …
— Perri Nemiroff (@PNemiroff) May 22, 2026
Watch More: https://t.co/dYA0THsTUM pic.twitter.com/rzMYyfCBUW
“If she’s not being perceived, does she exist?”
“If she’s not being perceived, does she exist?” 💔
— Perri Nemiroff (@PNemiroff) May 24, 2026
Watch More: https://t.co/dYA0THsTUM pic.twitter.com/xt4zX0K9j9
Spoiler interview with writer/director Curry Barker (via Collider):
And in case it isn’t clear enough in the film, Curry Barker explains the true curse in the story (via Collider):
Curry Barker pense qu'il est possible de battre le One Wish Willow :
— Daily Pop (@dailypop__) June 3, 2026
« Ce qui est assez drôle, c’est que tout le monde le considère comme une chose maudite et je comprends pourquoi vu le contexte du film. Mais en réalité ce qui est maudit, c’est le souhait de Bear. Enlever… pic.twitter.com/M5VIkXtobi
Profitable – But Not For All
Variety tracks How Obsession Became an Unprecedented Box Office Horror Hit — and One of the Year’s Most Profitable Movies. Meanwhile Obsession‘s art director, Sally Choi, has called for industry reform after being paid less than $7,000 as the film went on to make $175 Million…


… which subsequently sparked a conversation about payment structures in independent film:


“That’s not a sustainable model… that means a lot of people didn’t get paid.” Director Adam Wingard (Godzilla vs. Kong, 2021, and Death Note, 2017) elaborates on the reality of passion projects vs movie budgets (via Screenplayed):
Cheap isn't sustainable.
— Screenplayed (@Screenplayed) September 4, 2026
In this clip, director Adam Wingard, discusses Obsession, the low-budget film that isn't the business model it looks like.
Obsession was made for around $750,000 and earned over $500 million at the box office, but that success didn't reach the… pic.twitter.com/coKb36T0EB
Further Viewing
It’s grim, but sadly not surprising, to see film execs, young boys, and self–reporting incels all miss the point of the film so tellingly. However, this take from this commentator is wild. Aside from the fact that the film clearly communicates the horror of what Bear is doing to Nikki, it makes sense thematically that Nikki (her torture, and her true self) is only glimpsed through the lens of Bear’s monstrous cowardice. Even Pop Culture Detective, it seems, can fall prey to the ‘portrayal = endorsement’ trap of media illiteracy:
I just don’t believe that works when the film’s prospective is so firmly attached to Bear. The horror is focused on what she’s doing to him. A more interesting comparison would be last year’s Companion, which makes sure to present us with the horror of her perspective.
— Pop Detective (@PopDetective) June 20, 2026
Possible inspiration? Pulse (2001), directed by Kiyoshi Kurosawa:
Pulse (2001), dir. Kiyoshi Kurosawa, is one of very few horror movies that actually scared me pic.twitter.com/MPwXQL46DC
— Bub (@letterbub) March 30, 2026
Curry Barker’s earlier horror work, Warnings, The Chair, and Milk & Serial:



Classic examples of rear projection, some inside info from the crew of Obsession, and tips for how to do it yourself:
Obsession (2026) costume designer Blair James shares a bunch of inside stories on her TikTok. We include a couple of examples in our look at Costume Design in Storytelling:
If you’re looking for another movie about dark male wish fulfilment, but less horror and more off-kilter comedy à la Being John Malkovich (2009), from the directors of Little Miss Sunshine (2006)… well, it actually exists, and it’s called Ruby Sparks (2012):
As DP Taylor Clemons explains to ShotDeck, one of Curry Barker’s references for Obsession was another modern horror film which does amazing things with low-key lighting, Hereditary (2018):


