A roundup of creative tips and tricks for colour and placement.
Dynamism in low-budget, minimal-crew music videos is often best achieved through creative lighting techniques, as these working music video creators demonstrate.
Cinematographer Danny Gevirtz breaks down various lighting setups he created for a music video:
YC Imaging has churned out a series of rap videos with a particular aesthetic over several years. In these two videos, he shares a handful of low-cost, high-impact techniques he’s devised along the way:
YC Imaging also makes an appearance in regular collaborator Creative Ryan‘s own video on lighting techniques:
Each of the guides above makes reference to complimentary colours, or colours located at opposite ends of the colour wheel. When used together, complimentary colours create contrast and, ideally, dynamism. A quick glance at the complimentary colour wheel will tell you which colours to pair for this particular effect:
Of course, lighting is not the only way to tell a colour story – many elements, including wardrobe, set design, and art direction, all contribute colour. Instagram account Colour Palette Cinema posts stills from well-known movies, together with swatches of the colour which comprise the frame. Here’s a more detailed look.