This classic experiment shows the power of editing – as explained by one of its masters, Mr Alfred Hitchcock.
The Kuleshov Effect is the essence of film editing: cutting from shot A to shot B, then back to shot A, creates in the mind of the viewer a narrative – one that doesn’t inherently exist in any of the individual shots themselves.
The order changes the meaning.– Filmmaker IQ
The experiment involved editing together different combinations of shot / reverse shot, and screening them to different audiences to different effect. Here are some of those original edits:
The clip above is taken from Filmmaker IQ’s broader discussion of Soviet Montage Theory, which involved exploring the creation of meaning through editing images together: