A look at some popular information design techniques.
Combining live action footage with 2D motion design, this episode of The New York Times’ ‘Diary of a Song’ builds its visual language just as the artists describe their building of their song.
Here’s a more detailed examination.
But let’s go back: how do we work our way up to that level of complexity?
Visual Vocabulary – TLDR News shows how complex ideas are best communicated with simple shapes and repeated elements, such as the way things move, the fonts used, the colour scheme:
Visual Grammar – with more visual refinement, WGA West’s ‘Agency Conflicts of Interest’ uses simple shapes to convey data and concepts:
Nesting and repetition – Ayi’s Mobile Infographics piece creates its strong visual style with consistent fonts, shapes, movements and transitions.