When brands opt for physical craft over computer generation – and what that may tell us about class and the future.
BBC Winter Olympics
The opening titles to the BBC‘s coverage of the Winter Olympics isn’t computer generated or hand drawn – it’s actually a stop motion animation using models and real flames:
“Generative AI is for ‘poor people’, and the arts are only for the rich.” AI ethicist Catharina Doria argues that the Porsche ad is an example of a larger capitalist project of increased class division:
🚨Pls watch this video. NO ONE is talking about THIS but you need to understand that GENERATIVE IS FOR “POOR PEOPLE”, REAL HUMAN ART IS/AND WILL increasingly be only for “RICH PEOPLE”. And this new holiday commercial made by Porsche just solidifies this. Ok, so Porsche just released a 100% made BY HUMANS with hand-drawn animation and 3D. And of course, NO USE of GENERATIVE AI. As an AI ethicist, I think this is a GREAT example of something I’ve been saying for the longest time: generative AI is for “poor people.” Human-made art is, and will be, for rich people. In this video, I explain why this is happening and how generative AI is being pushed down to the masses and normalized as “a great tool,” while people in power are making it very clear they are NOT going to use it — basically keeping human creativity, authorship, and soul for themselves. I think this is particularly interesting since just a few weeks ago, Coca-Cola also launched a holiday commercial fully made with AI. 👀 What do you think? Do you agree? Disagree? Let’s discuss in the comments. 🔄 Please share this video to spread awareness. People need to understand how GenAI is just one of the ways people in power have found to control the masses. ✨ About me: I’m Catharina Doria, an AI ethicist and one of the 100 Most Brilliant Women in AI EthicsTM. My mission is to help you understand, question, and protect yourself from AI risks. Follow to stay safe in the Age of AI. 📅 New reels every Monday + Wednesday + Friday Stay safe, everyone! ️ #Ad#AIEthics#AIrisks#DigitalSafety#TechAwareness
